The Museum of the Future - Latest Comments

Re: The social network for museums in 2012: StumbleUpon

Roman Baths Museum — Fri, 27 Apr 2012 05:19:19 -0000

Stumbleupon is a great tool!

Re: The social network for museums in 2012: StumbleUpon

Tito Bustillo Museum — Fri, 27 Apr 2012 05:17:41 -0000

Thank you for this information...really helpful

Re: 28 low-budget, easy-to-do things to do with new media for cultural institutions

Tmore — Tue, 24 Apr 2012 13:26:20 -0000

im intersted in reading this as well!

Re: What to do if ‘they’ are not online? – 7 actions to promote new media in your museum

Jasper Visser — Tue, 24 Apr 2012 08:30:58 -0000

Hi Tim, this is a great comment. "we recognise that not everyone will 'get it' straight away. We decided that is absolutely fine." > Different people have different needs and different ways of interacting with the world. It's best to look for each other's strengths and opportunities so we can benefit optimally from them. Thanks for sharing your thoughts!

Re: What to do if ‘they’ are not online? – 7 actions to promote new media in your museum

Tim Trent — Tue, 24 Apr 2012 08:20:02 -0000

At Dartmouth Museum we found new volunteers through our use of Twitter, one of whom has some amazing marketing thoughts for us. That made social media directly relevant. But we recognise that not everyone will 'get it' straight away. We decided that is absolutely fine. Everyone has different skills, knowledge and interests. We know we're in great need of the 15-35 demographic and one of the ways to reach them is via social media

Re: Engagement and outreach

Jasper Visser — Tue, 10 Apr 2012 02:51:59 -0000

Hi Nina, thanks for your comment! This is a great way to connect with new target groups, definitely something to remember when designing projects.

Re: Engagement and outreach

Nina Simon — Mon, 09 Apr 2012 12:46:29 -0000

When my museum started creating unusual events--new forms of engagement--we knew that we were woefully lacking in the ability to do effective outreach around these projects. We didn't have any kind of brand recognition or trust for these new events. So for the first year, we had a rule: every new program had to have a partner organization that was strictly about outreach. We would partner with media outlets, social groups, and advocacy groups to ensure that while we were busy developing terrific programming, they were busy reaching out to their people to get them to come. The only events that suffered in the first year were the ones where we neglected this rule. Now, 11 months in, we have built more of a brand for ourselves and are more confident about our ability to run our own new projects. But we still partner with others for outreach purposes whenever possible. It's a good model for us as a small institution with no marketing budget to speak of.

Re: What I learned from Tate Members – preview of Kom Je Ook?

Jasper Visser — Mon, 12 Mar 2012 06:53:59 -0000

Thanks Anthony! I'd be interested to hear more about how you try to reach out to new people in your practice.

In most of my current workshops I make a clear distinction between engaging our existing audience, and reaching out to new ones. Using some simple tools we force institutions (far) out of their comfort zone and you know what: the best ideas come from these exercises!

Re: What I learned from Tate Members – preview of Kom Je Ook?

Anthony Quinn — Mon, 12 Mar 2012 06:46:45 -0000

Interesting post. I agree when you say "Outreach is about going out of your comfort zone and targeting new audiences..."

This is exactly what I'm doing with my (art) practice. Or at least, attempting to do. I find that the default behaviour is to revert to existing audience members, rather than reaching new people.

Re: What industry are you in?

Mike Warren — Mon, 05 Mar 2012 08:49:27 -0000

I'm in a Real Estate Industry and I can share some thoughts to those who want to develop their knowledge about this industry. Edutainment

Re: 5 things you could do with Pinterest, your institution’s new best friend

Nina Levett — Tue, 28 Feb 2012 05:14:33 -0000

Thanks David

PInterest is certainly the buzz site at the moment and seems to be a must-use for designers.
I still haven't migrated my art and blog across - usual procrastination ;-)

Re: 5 things you could do with Pinterest, your institution’s new best friend

Claudia Urru — Wed, 15 Feb 2012 08:16:36 -0000

I tried to put a couple of pictures from our collection database on there (Zeeuws Museum) and I think i looks great. I do agree that there's possibilities for museums. Even thought about how to integrate a similar system in our website. Would be cool if our visitors could favorite the objects on the website like this somehow. Thanks Jasper!

p.s Kyle I think it's more comparable with stumble , just more visual and more possibilities to organize and advertise your favorites (and less porn;)

Re: 5 things you could do with Pinterest, your institution’s new best friend

Kyle G. — Sun, 12 Feb 2012 00:59:53 -0000

yep, I am on board (no pun intended). it's social network integration is way better.

Re: 5 things you could do with Pinterest, your institution’s new best friend

Jasper Visser — Fri, 10 Feb 2012 07:18:19 -0000

Thanks for this great list David. Especially the last point is something to keep in mind, as I fear we haven't heard the last about copyright on Pinterest.

Re: 5 things you could do with Pinterest, your institution’s new best friend

David Haskiya — Fri, 10 Feb 2012 06:30:40 -0000

Some practical basics/do your homework kind of stuff:

- Add the PinIt button to you collections and exhibitions online to make them easily pinnable for everyone

- Add Pinterest to your social media advanced segment in Google Analytics to track incoming visitors and traffic. (too bad Pinterest has such limited internal stats)

- Mashup Pinterest with your Wordpress blog via the plug-ins that have already been created (e.g. http://wordpress.org/extend/pl...

- Keep tabs on when the Pinterest API formally launches and consider more advanced mash-ups, http://blog.programmableweb.co...

- Stay out of copyright trouble by sharing correctly copylefted or public domain images and videos

Re: 5 things you could do with Pinterest, your institution’s new best friend

jennifuchs — Fri, 10 Feb 2012 04:53:32 -0000

Some great additional ideas to what's already being done. Hope some museums take you up on it! And thanks for mentioning my blog :-)

Re: 5 things you could do with Pinterest, your institution’s new best friend

Jasper Visser — Thu, 09 Feb 2012 17:06:04 -0000

...and a better developed social element (and potential business model).

Re: 5 things you could do with Pinterest, your institution’s new best friend

Kyle G. — Thu, 09 Feb 2012 17:02:17 -0000

so pinterest is basically delicious with more visuals.

Re: Cultural innovation 101, or the basics of turning our world upside down

Jasper Visser — Wed, 08 Feb 2012 18:32:19 -0000

Hi James, I think a participatory project will not easily save a museum that has lost its budget. Certainly, in the long run a more participatory and more engaging institution has a bigger chance to find a audience-supported business model. Participatory projects, however, are not like band aids. They require an institutional change, investments in time and often money and a well-thought-through strategy.

That said, I believe participation is an essential step in the development of sustainable (and in the end profitable) relationships between institutions and audience. A well-executed photo sharing project therefore could be just what Norwalk CT needs.

Re: Cultural innovation 101, or the basics of turning our world upside down

James M Schaffer — Wed, 08 Feb 2012 06:08:28 -0000

Norwalk CT is about to shutter its historical museum because of budget cuts. I am a fundraiser for mostly social service agencies and sense that this museum can be saved, if they simply invite the public to participate (it receives perhaps 1,000 visitors a year) by adding their family photos to the city's storyline. Online photosharing apps are ubiquitous. Has anyone done this? Jim Schaffer 203-912-2802/mobile. On linkedIn here: http://www.linkedin.com/in/jam...

Re: Now that Wikipedia is perfect, 3 opportunities for your institution to shine

Jan — Mon, 23 Jan 2012 19:04:10 -0000

Dear Jasper
Nice article and I agree,
But you also have to accept the criticism you get when you think out of the box.
Many museums will not take the risk and therefore avoid a more daring approach.
I can know, we were loved and hated for an audioguide we did in Antwerp
http://www.ravi-artguides.com/...
So it's i my opinion not about who wins or loses, it's about telling stories.
Wikipedia shares knowledge not stories.
It's just a different tool.
And qwiki, it's technically brilliant, but Try Peter Paul Rubens e.g ?
If you want to kill all passion, this is the way to do it

Re: Now that Wikipedia is perfect, 3 opportunities for your institution to shine

Jasper Visser — Mon, 23 Jan 2012 09:00:26 -0000

I had never heard of that website before, but it's GREAT! (I fear we've just become redundant.) Made me think about the great scene in Wall-E where the captain is "googling" earth.

Thanks a lot for sharing!

Re: Now that Wikipedia is perfect, 3 opportunities for your institution to shine

David van Zeggeren — Mon, 23 Jan 2012 08:53:55 -0000

Qwiki is partly doing what you advocate, although it is generated Wikipedia content (without humour and emotion) in a video. It is like using Google Translate on an entire text, instead of translating and interpreting it yourself. But it is quicker and more fun than reading these long (and perfect) articles. www.qwiki.com.

Re: Now that Wikipedia is perfect, 3 opportunities for your institution to shine

Jasper Visser — Fri, 20 Jan 2012 03:20:29 -0000

Thanks Lori, and thanks for your great reply. I left a little comment, because we agree. Wikipedia has already won. It's the others that need to accept that and take their position relative to that.

Re: Now that Wikipedia is perfect, 3 opportunities for your institution to shine

Lori Phillips — Thu, 19 Jan 2012 19:17:27 -0000

Hold on hold on one second. So even as Wikipedians are still battling misconceptions with educators about vandalism and accuracy... now the museum field is criticizing us because Wikipedia is too perfect? We just can't win!
:) A serious response is on my blog. I do hope you'll read and respond: http://hstryqt.tumblr.com/post...

PS: I LOVED THIS POST! (But you could've guessed that.)